Context:

This email campaign is crafted for a company named "BioLite".
Problem:  Limited access to eco-friendly outdoor cooking solutions.

Solution: BioLite offers innovative products like Solar-powered stoves, chargers, and lights for camping and outdoor use.

Website: https://www.bioliteenergy.com/

1. Email Purpose:

The email campaign starts for the subscriber just subscribed to our email list from Biolite website, or for a discount coupon, or form a free gift landing page, or in response to some marketing campaign...

This is the first email of the Welcome Sequence.  

It welcomes the subscriber into the BioLite community while subtly planting the idea that camping is not only about having fun, it also poses a responsibility on us. 

By teasing upcoming tips and deals, it keeps them hooked for what’s next.

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Subject: Welcome to the BioLite Fam, Let’s Adventure Better, Together!

Hi Stein,

Whoa! You're officially part of the BioLite community!

We’re stoked to have you here. Seriously, you’re officially part of the crew that is all about making your camping more beautiful and fulfilling. 

It doesn’t really matter if you are a hardcore explorer or just dipping your toes into the wild (no judgment… we all start somewhere), you are in the right place.

So, at BioLite, we are not just about cool gear (okay, we’re kinda about cool gear). We are about making your outdoor life easier, greener, and way more fun…

We believe every campfire is a chance to connect… with nature, with your fellows, and maybe even with yourself (deep, we know).

Its true that, there's nothing like the feeling of being surrounded by nature's beauty. But, with all the adventure we also have an untold responsibility of keeping our wild spaces wild.

That's why we create gear that are not only innovative and fun to use, but also harmless to the planet. Because the best adventures are the ones where we leave nature as beautiful as we found it.

Get ready, because some seriously awesome camping tips are heading your way in the next few days.

And to make sure you don't miss out on any of the excitement or the sweet deals!, make sure you add us to your contacts. 

You won't want to miss what we've got for you!

For now, you can follow us on social media and get an idea of how we are changing the camping game:

Check Our Website Here​

"Happy Camping"

--Kevin from BioLite

2. Email purpose:

This is second email in welcome sequence. 

It taps into the reader’s frustration with traditional campfires, like smoke, hassle, and eco-guilt. 
Then swoops in with BioLite’s game-changing solutions.

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Subject: Why Your Campfire Sucks, And How to Fix It?

Hi Stein,

Let’s be real for a sec.

You know that dreamy campfire vibe? The cozy glow, the crackling wood, the marshmallows toasting just right? Yeah, it’s magical… until it’s not.

Because let’s be honest, most campfires feels like a Crisis! If we just talk about fire:

Smoke Monster attacks, one minute you’re chilling, the next you’re crying because the smoke won’t stop chasing you.

Fire Drama, keeping the flames alive feels like a part-time job. And don’t even get us started on undercooked hot dogs.

Eco-Guilt, all that wood and smoke? Yeah, Mother Nature’s not exactly happy.

But guess what? It doesn’t have to be this way.

At BioLite, we are all about flipping the script. Therefore we have created just the right tools that will make your camping life easier and even more enjoyable.

Oh, and did we mention our gear can even charge your phone just from the fire heat?  Yep, you can Instagram your s’mores without any worries of your battery dying.

The great outdoors are waiting for you. And this time, you can go like a pro…

Check Out Our Magical camping tools Here

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— Kevin from BioLite

 The world is changing, and so are campfires. Stay tuned, we have got some game-changing stuff to show you.

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3. Email purpose:

This is the third email of the welcome sequence.
This email is for making them feel like they are part of something bigger. and seduces them to take the next step and join the community.

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Subject: Stein, You Can Now Join the Camping Community!

Hey Stein,

Welcome to the BioLite community! We're stoked you're here… it's the beginning of some seriously epic outdoor adventures.

At BioLite community, we help you make your outdoors time smarter, easier, and way cooler. This is what you can expect:

Secret sauce, get access to exclusive tips, inspiring stories, and practical advice that will make you an outdoor pro.

Talk to fellow campers from BioLite Community, a community of fellow adventurers who love the outdoors as much as you do. Explore responsibly and leave the planet better than you found it.
You will definitely love it, if you are a true camper and love adventures.

Get Started by Joining this Adventurous Community!

— Kevin from BioLite

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4. Email purpose:

This is the first email of sales sequence.

This email hits a major camping pain point "smoke ruining the experience" and introduces the CampStove 2+ as the perfect fix and subtly nudges the reader toward making a purchase.

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Subject: Stien, Are You tired of Smoke Ruining Your Campfire fun?

Hey Stein,

Just think, you are all cozy around the campfire, and ready to roast some marshmallows, when BAM! Smoke hits you like a rogue wave. Your eyes are watering, your clothes smell like a bonfire, and the whole vibe is totally ruined.

We feel ya.

So, at BioLite, we're on a mission to make campfire chilling a REAL thing, not just a dream. That’s why we created the CampStove 2+…a total game-changer for your outdoor adventures, a wood-burning stove that is basically like a magic.

Wondering! How it helps?

No more moky eyes, this stove burns wood super efficiently, so you get clean flames and fresh air. Never look again like a cartoon character who walked into a chimney!

It powers your devices, not only does it cook your grub, but it also charges your phone only from the heat energy! No more missing out on posting that epic campfire pic to Insta.

Good Vibes for the Planet, this stove burns twigs and sticks 90% more efficiently, so you are being eco-friendly and giving Mother Nature a high five.

It doesn’t really matters, if you are deep in the woods or just chillin' in your backyard, the CampStove 2+ is your new Adventure buddy.

Discover the CampStove 2+

Peace out,

Kevin frem BioLite

Clean air, easy cooking, and a fire that actually adds to the vibe. Sounds pretty amazing, right? Don't settle for less!

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5. Email purpose:

This is the second email of sales sequence. 
This email reminds the fear of losing power while off the grid and presents the CampStove 2+ as the ultimate solution. and subtly nudging the reader toward a purchase.

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Subject: Stein, What If Your Campfire Could Charge Your Phone?

Hey Stein,

Just think for once, you are miles from nowhere, surrounded by epic scenery, and suddenly... battery anxiety strikes. Your phone's dying, your GPS is about to give up the ghost, and you're basically stranded without a way to capture that amazing sunset.

Sound familiar?

Well, fear not, fellow adventurer! BioLite has your back with the CampStove 2+, a seriously cool gadget that turns fire into power.

How this magic works?

Fire to power converter, yep, you read that right. This stove burns wood (like sticks and twigs you find around you) and uses that energy to charge your devices. Isn’t it a game-changer!

Charge When You NEED It, keep your GPS on track, capture those epic moments on your phone, and stay connected with the world, even when you're off the grid…

Eco-friendly and easy peasy, no need to lug around heavy batteries or those flimsy single-use chargers. Just use what nature provides and let the CampStove do the rest.

Having this means, you are getting alot out of your campfire, enjoying the vibes, and also charging your devices. Sounds like a dream come true, right?

See How It Works

Let's ditch the battery anxiety and utilize this cool tool to save the adventure!

Peace out,

Kevin from BioLite

6. Email purpose:

This is the third email of sales sequence. 

It plays on their frustration of overpacking. Then, introduce the CampStove 2+ as the ultimate space-saver. ​

Subject: Stein, Forget the Gear Bag Tetris, Get the Real Solution

Hey Stein,

While camping, have you ever felt like your backpack is about to explode? Like you are playing a crazy game of "Tetris" just to fit everything in?

Don't worry, you are not alone.

We have all been there, lugging around a million things, hoping nothing falls out. Bulky stoves, dead batteries, and lanterns that barely work... it's enough to make you want to stay home!

But what if I told you there is a better way?

Introducing the CampStove 2+, the one-stop shop for all your outdoor cooking and charging needs.

Think of it as a Swiss Army knife for your adventures!

Cook like a champ, fuel it with sticks and twigs, and forget about smoky messes.

Power up your gadgets, turn fire into electricity! Keep your phone charged, your GPS on track, and your camera ready for epic shots.

Shine bright like a diamond (or at least, a campfire), the built-in LED panel will light up your campsite like a disco ball (okay, maybe not that bright, but still pretty awesome).

Alex T., a fellow adventurer, says,

"This stove changed the game for me. Its lightweight, efficient, and  does everything I need in one compact design. I regret those camping days without it. A must have tool for any outdoor trip!"

You can enjoy:

A lighter backpack.

More room for snacks.

Less stress.

Sounds pretty good, right?

​Upgrade Your Gear Today!

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Happy adventuring,

Kevin from BioLite

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7. Email purpose:

This is the fourth email of the sales sequence. 

It shifts the focus to eco-responsibility which comes with camping. 

And seduces them for an upgraded campfire experience while making them feel like a hero for the planet.

Subject: Stein, Do Campfires Now Without the Smoke Show!

Hey Stein,

Think of those times, when you huddled around a crackling campfire, roasting marshmallows that look like tiny suns. The air is crisp, the stars are twinkling…

Campfires are more than just a way to cook food or stay warm, they are a moment to connect with nature, share stories, and soak in the essence of the outdoors. But what if your campfire could do more? What if it could actually help protect the planet?

With the CampStove 2+, it can.

Eco-friendly burning, this stove is practically a whisper compared to those gas-guzzling monsters. It cuts smoke emissions by a 90%, so you can breathe easy and enjoy the fresh air.

Carbon-neutral design, so forget about those boring old fossil fuels! The CampStove 2+ runs on nature's own fuel like sticks, twigs, leaves… basically anything that crunches under your feet.

Global impact, not only is it good for the planet, but it is equally good for the people!

Every time you buy a BioLite product, you're helping bring clean energy to communities around the world. That's what I call a win-win!

So, are you ready to ditch the smoke and enjoy the campfire essence?

Join the Green Movement by upgrading your stove

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Kevin from BioLite

Want to know how this amazing stove can charge your phone while you cook? Seriously, it's mind-blowing! Check it out here:

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8. Email purpose:

This is the first email of the promotion sequence. 

Trigger FOMO (fear of missing out) with urgency and exclusivity. 

The persuasive hook? “Once it’s gone, it’s gone.”  a gentle but effective push to buy now instead of “someday.” 

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Subject: Your Campfire Upgrade Is Waiting, Stein ,Time is Only Limited!

Hi Stein,

Big news: your next adventure is about to get a whole lot better... and it’s on sale. 

For a limited time only, you can snag the CampStove 2+ at an exclusive discount. This is your chance to level up your camping game without breaking the bank.

What’s in it for you???

Smokeless Cooking

Ditch the smoke, the stinging eyes, and the campfire smell that sticks to your clothes. This stove burns clean, so you can focus on the fun.

Built-In Power

Turn fire into electricity and keep your gadgets charged. No more dead phones or GPS devices can ruin your vibe.

All-in-One Easiness

Cooking, charging, and lighting… all in one compact, lightweight design. Your gear bag is about to get a lot roomier after this.

Don’t just take our word for it. This is what our customers are saying:

“The CampStove 2+ is really a game-changer for us in camping. It’s like having a mini power station in the woods!” – Sarah L.

But here’s the catch: this deal won’t last forever. Once it’s gone, it’s gone.

Grab Your Discount Now

Make your next campfire smarter, greener, and way more enjoyable… all while saving some cash.

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Kevin from BioLite

Deals like this don’t come around often. Don’t let this one slip away… upgrade your adventures and also keep your wallet happy!

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9. Email purpose:

This is the final push in the  sequence.

It is structured to break hesitation and drive an impulse buy before the deal disappears. 

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Subject:​ Stein, Last Chance to Upgrade Your Campfire Game, Ends Tonight!

Hey Stein,

Now you can finally enjoy chilling under the stars, surrounded by your besties, and the campfire is… perfect. No smoky eyes, no coughing fits, just pure, cozy vibes.

That is all the magic of the CampStove 2+, and you're missing out if you haven't tried it yet!

Smokeless fires? You betcha!

Charge your phone while you roast marshmallows? Absolutely!

Feel good about your eco-friendly adventure? Heck yeah!

Seriously, this thing is a game-changer and it has already made life better for tons of outdoor lovers like you… One happy camper even said,

"The CampStove 2+ completely changed my camping trips! No smoke, easy to pack, and I never have to worry about charging my phone."

Sounds pretty awesome, right?

But hold up! This offer is about to disappear faster than a marshmallow over an open fire.

Don't Miss Out – Get It Now

Don't let delay ruin your next camping trip. Upgrade your campfire experience today and make some epic memories!

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Kevin from BioLite

Tonight's the LAST CHANCE! Don't say we didn't warn ya! 😉

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